Before you hire an agency

Before you pay a marketing agency $3,000 a month

A good agency is worth it for advertising, web design and content. But the first thing most of them fix, what Google and AI assistants say about you, you can fix yourself in about ten minutes. See what is wrong with your profile first. Then decide what you are actually paying for.

Find your record; then one email, and the report is yours. Every NPI-registered provider has one here.

Free · no card · no ID · about twenty seconds · then decide

What you are actually buying

	Marketing agency	Guide.md
Paid ads management	Yes	No
Website design and build	Yes	No
Content and blog strategy	Yes	No
Brand and creative	Yes	No
Accurate provider profile	Sometimes, as part of setup	Yes: this is the whole product
Structured data AI can parse	Rarely	Yes
Listing pages patients and attorneys search	No	Yes
Monthly visibility report	Yes	Yes
Typical cost	$2,000–$5,000 a month	$0–$49 a month

If you need ads, a site and content, hire the agency. If what you actually need is for your professional information to be correct and machine-readable, that is this, and it costs a rounding error on one month of retainer. Agency retainers quoted are typical published ranges for physician-practice marketing; your quotes will vary.

Someone else wrote your current profile

An old office address stays online long after you have moved.
A hospital affiliation disappears without anyone telling you.
Your subspecialty gets flattened into one generic label.
A third-party rating outranks the work behind your name.

Search engines and AI assistants are already answering questions about your practice, using an old address, a former employer's page, or a directory you have never logged into.

See what is wrong with yours first. No card, no ID.

Free · no card · no ID · about twenty seconds · then decide

Pricing, for comparison

Free: claim it, correct it, control it. One-time $2 identity check when you claim; the check itself is free.
Pro, $20 a month: appointment requests, the industry-consultant listing, analytics, the AI writer.
Premium, $49 a month: everything, plus the expert-witness and treats-on-lien listings and unlimited confirmed pages.
Yearly: two months free. Correcting or removing a listing is always free. A paid plan never changes where you sit in results.

Questions

What does the free check ask for?

Your name and state (or NPI) to find the record, then an email address for the report. No card, no identity document, no account.

What is in the report?

Your registry record, what your Medicare billing implies you do, a visibility score with the biggest gaps, the pages you would list on, who looked last month, and what the open web says today.

Do I need to claim afterwards?

Only if you want to change what the record says. Claiming is free with a one-time $2 identity check.

Claim the profile first. Decide what else you need afterward.