Every physician has something they are actually there for.
Guide.md exists so you can say what that is — and so the search engines and AI assistants sending patients somewhere can find it.
Why this exists
Medicine has become mechanical. Days fill with work that has little to do with why any of us went into it, and the parts that made it worth doing get squeezed into the margins. But every clinician has diseases they focus on and procedures they are glad to be known for — the cases where the training, the interest and the patient in front of you line up, and the day feels like it meant something.
Almost nothing in how physicians are found online reflects that. You are a name, a specialty code and a star rating on a site built for restaurants. The thing you have spent a career getting good at is invisible.
Guide.md is an attempt to fix that one specific problem: to let clinicians present themselves the way they want to be seen, in enough structure that a search engine or a language model can actually route the right patient to them. Not a rating. A description of the work, written by the person doing it.
Who built it
Guide.md was founded by Pouyan Golshani, MD, an interventional radiologist. It is operated by GigHz LLC in Los Angeles, California.
What we are trying to fix
Public registry data makes a profile of every clinician in the country whether they want one or not. Those profiles are resold, re-hosted, and increasingly fed to AI assistants that answer health questions with total confidence and no citation. The physician is the last person consulted about any of it, and often the last to find out it is wrong.
The usual remedy is to pay a directory for the privilege of correcting your own name. We think that has it backwards. Correction is free here, and it will stay free.
How we make money
Plainly, because you will work it out anyway. Guide.md earns from optional subscriptions that add features to a claimed profile, and from paid featured placement.
Paid placement is real placement. A featured slot puts a provider in front of people who would not otherwise have seen them, and money is what puts them there. We label it wherever it appears and we keep it out of the ranked results, so you can always tell which is which. What we will not do is quietly reorder the organic list for money, or let anyone pay to look like they earned a position they did not.
- We do not sell provider data.
- We do not sell patient data or run behavioural advertising.
- We do not accept payment to change a factual claim on a profile — a credential, a location, a licence.
- Featured placement is always labelled, and never mixed into organic results.
What we will not claim
We do not rate clinical quality, and we are sceptical of anyone who says they can from public data. We do not certify licensure or board status — the boards do that, and they are the authority. We verify identity, we label sources, and we make it easy to fix what is wrong. That is a narrower promise than most directories make, and it is one we can actually keep.