Visibility by specialty
Therapist SEO that starts with your own profile
118,397 counselors are listed on Guide.md. Most are unclaimed. Here is the free first step every counselor should take before paying anyone for therapist seo.
Search your name or NPI. Claim only if you want to change what it says.
Have your NPI? Search by NPI · Claiming is free · no ID for a practice or institutional email · about 2 minutes
What "therapist seo" usually means, and what it should mean
Search "therapist seo" and the results are agencies selling retainers. The thing they all start with is the same: make sure the pages that already describe you agree with each other and say something specific. That first step is free, it is yours to do, and it is what this page is about.
Guide.md lists 118,397 counselors from the National Provider Identifier registry, refreshed weekly. People looking for a counselor search by what they are going through, by insurance, and by whether you see people online. Those are exactly the fields a claimed profile lets you state plainly, and the ones a registry record never carries.
Where counselors are listed
From the registry, by state and by the largest cities. Each one is a listing page; every counselor on it is claimable.
By state (60 states)
What patients ask about counselors
The questions that reach a search engine or an assistant about a counselor are specific: a condition, a procedure, a city. A claimed profile gets a page for each one the provider confirms, so the answer to "who treats X near me" can include you by name.
Conditions
How AI assistants choose, and what they read
ChatGPT, Gemini, Claude and Perplexity answer "find me a counselor near …" from pages they can parse: structured data, consistent facts across sources, and specific statements about what a provider treats. A registry line with an old address is not a page an assistant recommends from.
A claimed Guide.md profile carries schema.org markup, the conditions and procedures the provider confirms, locations, languages, insurance and the provider's own words, on a page assistants and search engines already read.
The first step of therapist seo, in two minutes
- Find your record. Search your name or NPI on the claim page; the profile already exists.
- Confirm it is yours. With a practice, hospital or institutional email, type your name and it is yours at once. Any other address is reviewed by a person within a few days. Free, no document, no card.
- Say what you do. Tick the conditions and procedures you treat, add your locations, hours and a paragraph in your own words. The registry never overwrites what you write.
- Switch on what applies. Accepting new patients, telehealth and appointment requests are free badges with their own listing pages; telehealth and the conditions you treat matter most here.
What Guide.md does not do
- It is not an SEO agency and does not sell rankings: nothing you pay changes where you appear in results, and nobody is ranked by quality.
- It does not guarantee that any assistant or search engine will recommend you; nobody can. It makes sure what they read is accurate and complete.
- It never charges to claim, correct or hold a profile. Paid plans and listings are optional.
Questions
What is therapist seo?
The work of making a counselor easy to find and easy to trust in search results. Agencies sell it as a retainer. The part that costs nothing, and comes first, is a claimed, accurate, specific profile on the directories search engines and assistants already read. That is what Guide.md gives every counselor.
Is my counselor profile already on Guide.md?
Almost certainly. Every counselor with an NPI is listed, 118,397 at last count. Search your name on the claim page to see the record as patients and assistants see it now.
Does claiming cost anything?
No. Claiming, correcting and holding a profile are free. A practice or institutional email makes it yours in a minute; any other address is reviewed within a few days. There is no identity check and nothing to pay.
Can an agency or my office manage it for me?
Yes. An agency or practice account can take the profile over under its own login, on the record, and you can take it back at any time.
How many people search "therapist seo"?
About 590 times a month in the United States, by Google Ads estimates at the time this page was written. Most of those are practices looking for help; the first step is the same for all of them.
Claim the profile first. Decide what else you need afterward.
Search your name or NPI. Claim only if you want to change what it says.
Have your NPI? Search by NPI · Claiming is free · no ID for a practice or institutional email · about 2 minutes
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