Medical Practice SEO for the practice and everyone in it

Medical Practice SEO: the practice is a place, the clinicians are people, both need a page

A practice is asked about as a place: hours, services, insurance, who works there. A clinician is asked about by name and by what they treat. Most directories mix the two into one entry, so neither question gets a straight answer. Guide.md keeps them separate and links them: an organization profile for the practice, a profile for each anesthesiology, each claimed by the person responsible for it.

Guide.md lists 12,149 anesthesiologies from the National Provider Identifier registry, refreshed weekly. It also lists 1,748,063 practices, hospitals and organizations with NPIs of their own, each claimable by an authorized representative.

What the practice profile carries

• Hours, locations, phone, website, insurance accepted, languages, and a paragraph in the practice's own words.
• The clinicians who work there, each linked to their own claimed profile, with what each one treats.
• Appointment requests, telehealth and accepting-new-patients badges at the practice level, with listing pages for each.
• schema.org MedicalOrganization markup, which is what assistants and search engines parse for "is this place open, what does it do, who is there".

Who claims what

An owner, administrator or office manager claims the practice with an address on the practice's own domain. Each clinician claims their own profile with a work address. A practice or agency account can also take over a clinician's profile on the record, and the clinician can take it back at any time.

How AI assistants choose, and what they read

ChatGPT, Gemini, Claude and Perplexity answer "find me a anesthesiology near …" from pages they can parse: structured data, consistent facts across sources, and specific statements about what a provider treats. A registry line with an old address is not a page an assistant recommends from.

A claimed Guide.md profile carries schema.org markup, the conditions and procedures the provider confirms, locations, languages, insurance and the provider's own words, on a page assistants and search engines already read.

The first step of medical practice seo, in two minutes

1. Find your record. Search your name or NPI on the claim page; the profile already exists.
2. Confirm it is yours. With a practice, hospital or institutional email, type your name and it is yours at once. Any other address is reviewed by a person within a few days. Free, no document, no card.
3. Say what you do. Tick the conditions and procedures you treat, add your locations, hours and a paragraph in your own words. The registry never overwrites what you write.
4. Switch on what applies. Accepting new patients, telehealth and appointment requests are free badges with their own listing pages; an organization profile also lists the clinicians who work there.

What Guide.md does not do

• It is not an SEO agency and does not sell rankings: nothing you pay changes where you appear in results, and nobody is ranked by quality.
• It does not guarantee that any assistant or search engine will recommend you; nobody can. It makes sure what they read is accurate and complete.
• It never charges to claim, correct or hold a profile. Paid plans and listings are optional.